General Services Administration
General Services Administration
General Services Administration
Increasing transparency around
Increasing transparency around
Increasing transparency around
government procurement.
government procurement.
government procurement.
UX Design
Content Strategy
Consulting
UX Design
Content Strategy
Consulting
UX Design
Content Strategy
Consulting
Overview
In the Executive Order Ensuring the Future Is Made in All of America by All of America’s Workers, the Biden administration is trying to take concrete steps to make sure that the federal government is maximizing its use of goods, services and materials that are made in America. The initiative is meant to increase the goods and services bought from American companies and share data around how agencies make their buying decisions.
In partnership with OMB, GSA is tasked with developing a public website that includes information on all proposed waivers and whether those waivers have been granted. The website’s goal is to enable manufacturers and other interested parties to easily identify proposed waivers and whether those waivers have been granted. GSA is tasked with:
Building a public website where the waivers will be easy to find for businesses seeking to work for agencies
Ensuring businesses don’t have to slog through the Federal Procurement Data System (FPDS), which is renowned for being difficult to maneuver.
Making the new website a “one-stop shop” for all waivers for contracts and federal assistance funding and the Jones Act, which is a law from the 1920s that protects injured offshore and maritime workers.
Ad Hoc supported GSA and OMB on this initiative through a four week design sprint where Ad Hoc designed the logo for the website, created initial mockups and prototypes for the Made in America Website and helped identify the necessary initial content needed for the website.
Outcomes
Created the logo for the website, helping to create a cohesive and identifiable brand
Designed a 2-page website where waivers are easy to find for businesses seeking to work with agencies
Increase transparency in the federal procurement process for American businesses
Reduces dependency on foreign suppliers, increases reliance on domestic suppliers
Logo Options
With the colors, stars, and stripes, this option's appearance immediately conveys "The United States of America." The chosen “price tag” is meant to convey transparency in the procurement process. The stars symbolize life, liberty, and the pursuit of happiness.
Content Map
We identified the pages/templates we would need to create the experience. From there, we determined what content to include on each page. For “Waivers”, a template was created in order to accommodate the various content that could reside within a waiver. If there were questions about what the content would be, we wrote a description and length of what the copy.
“Made in America” Content map (External Link)
Overview
In the Executive Order Ensuring the Future Is Made in All of America by All of America’s Workers, the Biden administration is trying to take concrete steps to make sure that the federal government is maximizing its use of goods, services and materials that are made in America. The initiative is meant to increase the goods and services bought from American companies and share data around how agencies make their buying decisions.
In partnership with OMB, GSA is tasked with developing a public website that includes information on all proposed waivers and whether those waivers have been granted. The website’s goal is to enable manufacturers and other interested parties to easily identify proposed waivers and whether those waivers have been granted. GSA is tasked with:
Building a public website where the waivers will be easy to find for businesses seeking to work for agencies
Ensuring businesses don’t have to slog through the Federal Procurement Data System (FPDS), which is renowned for being difficult to maneuver.
Making the new website a “one-stop shop” for all waivers for contracts and federal assistance funding and the Jones Act, which is a law from the 1920s that protects injured offshore and maritime workers.
Ad Hoc supported GSA and OMB on this initiative through a four week design sprint where Ad Hoc designed the logo for the website, created initial mockups and prototypes for the Made in America Website and helped identify the necessary initial content needed for the website.
Outcomes
Created the logo for the website, helping to create a cohesive and identifiable brand
Designed a 2-page website where waivers are easy to find for businesses seeking to work with agencies
Increase transparency in the federal procurement process for American businesses
Reduces dependency on foreign suppliers, increases reliance on domestic suppliers
Logo Options
With the colors, stars, and stripes, this option's appearance immediately conveys "The United States of America." The chosen “price tag” is meant to convey transparency in the procurement process. The stars symbolize life, liberty, and the pursuit of happiness.
Content Map
We identified the pages/templates we would need to create the experience. From there, we determined what content to include on each page. For “Waivers”, a template was created in order to accommodate the various content that could reside within a waiver. If there were questions about what the content would be, we wrote a description and length of what the copy.
“Made in America” Content map (External Link)
Overview
In the Executive Order Ensuring the Future Is Made in All of America by All of America’s Workers, the Biden administration is trying to take concrete steps to make sure that the federal government is maximizing its use of goods, services and materials that are made in America. The initiative is meant to increase the goods and services bought from American companies and share data around how agencies make their buying decisions.
In partnership with OMB, GSA is tasked with developing a public website that includes information on all proposed waivers and whether those waivers have been granted. The website’s goal is to enable manufacturers and other interested parties to easily identify proposed waivers and whether those waivers have been granted. GSA is tasked with:
Building a public website where the waivers will be easy to find for businesses seeking to work for agencies
Ensuring businesses don’t have to slog through the Federal Procurement Data System (FPDS), which is renowned for being difficult to maneuver.
Making the new website a “one-stop shop” for all waivers for contracts and federal assistance funding and the Jones Act, which is a law from the 1920s that protects injured offshore and maritime workers.
Ad Hoc supported GSA and OMB on this initiative through a four week design sprint where Ad Hoc designed the logo for the website, created initial mockups and prototypes for the Made in America Website and helped identify the necessary initial content needed for the website.
Outcomes
Created the logo for the website, helping to create a cohesive and identifiable brand
Designed a 2-page website where waivers are easy to find for businesses seeking to work with agencies
Increase transparency in the federal procurement process for American businesses
Reduces dependency on foreign suppliers, increases reliance on domestic suppliers
Logo Options
With the colors, stars, and stripes, this option's appearance immediately conveys "The United States of America." The chosen “price tag” is meant to convey transparency in the procurement process. The stars symbolize life, liberty, and the pursuit of happiness.
Content Map
We identified the pages/templates we would need to create the experience. From there, we determined what content to include on each page. For “Waivers”, a template was created in order to accommodate the various content that could reside within a waiver. If there were questions about what the content would be, we wrote a description and length of what the copy.
“Made in America” Content map (External Link)
Conclusion
Closing Thoughts
Let’s be honest here: Government websites aren’t cool, and they aren’t supposed to be. This case study is really about how I lead the creation of a government website from concept to solution in less than a month. Who knew government could move that fast?
Services
UX Design
Content Strategy
Consulting
Tools
Figma
Airtable
Microsoft Word
team
Senior UX Designer
Tyreil Poosri
Technical Solutions
Advisor
Ben Kutil
Program Manager
Olesya Minina
Lights on·off